NEWS & ANNOUNCEMENTS
PRESS RELEASE
FOR IMMEDIATE RELEASE
New research reveals the five imperatives for earning C-suite influenceand driving sustainable growth.
San Francisco, CA, April 28, 2026 — The B2B CMO Project today announced the B2B CMO 100, recognizing themarketing executives who are transforming their strategies for today’s buyingexperience. The Project is also releasing The B2B CMO Imperative: The NewRules for B2B Marketing Leadership, a research report based on interviewswith more than 50 senior B2B CMOs that identifies the five shifts separatingthe CMOs who are thriving in today’s challenging landscape.
Introducing the B2B CMO 100
The B2B CMO 100 recognizes the marketingexecutives who are shaping company strategy, not just executing it — andas a result, earning genuine influence with the C-suite, their peers, and thebroader B2B marketing community. They are owning market positioning, bringingcustomer intelligence into product and pricing decisions, building brand as along-term asset, and leading their organizations through the AI shift.
"We created the B2B CMO 100 because the CMO role is being redefined inreal time, and the people on this list are the ones doing the redefining.They're proving that marketing leaders who operate as business executives don'tjust survive the pressure — they become indispensable to growth. We want every B2B marketing leader to seewhat's possible." Jon Miller, Co-Founder and CEO, The B2B CMO Project.
The full list includes marketing leadersfrom companies including Databricks, Canva, DataDog, Samsara, ServiceNow, andSnowflake and is available now at b2bcmoproject.com/b2bcmo100
New Research: The B2B CMO Imperative
The B2B CMO Imperative: The New Rulesfor B2B Marketing Leadership is based on in-depthinterviews with more than 50 senior B2B marketing leaders, conducted using G2'sAI Voice interview solution. The research found a consistent pattern: thetraditional CMO playbook has run its course, and the CMOs who have earned strongC-suite trust operate fundamentally differently from those who are losinginfluence. The report distills those differences into five imperatives,covering C-suite credibility, measurement reform, brand investment, AIvisibility, and organizational design, each with a concrete action agenda.
“The research makes clear that the CMOs who are winning aren’t playing by theold rules. They have built powerful brands, reimagined how their teams workwith AI and are influencing the strategic direction of their companies. The B2BCMO Imperative and our podcast share the learnings and frameworks from theseincredible leaders.” Sydney Sloan, Co-Founder and Strategic Advisor, The B2BCMO Project.
The report is available now at: b2bcmoproject.com/research
Industry Partners
The B2B CMO Project is supported by aselect group of sponsors who share our commitment to elevating marketingleadership. Founding sponsors include LinkedIn, G2, Demandbase, Webflow, 2X,Goldcast by Cvent, Sendoso, CHEQ, and Phave.
The B2B CMO Project was founded by JonMiller (co-founder of Marketo, CEO of Phave) and Sydney Sloan (former CMO ofSalesLoft and G2) because the CMO role is too important to let erode and toohard to navigate alone. The Project is where senior B2B marketing leaders cometogether to sharpen thinking, share what's working, and connect with peers whounderstand the challenge. It combines primary research, a curated peercommunity, intimate CMO dinners, and candid podcast conversations to giveenterprise B2B CMOs the frameworks and peer relationships they can't get fromother conferences, consultants, or communities.
Membership is selective, limited to CMOsand senior marketing executives at established B2B companies. Learn more andapply at b2bcmoproject.com and follow linkedin.com/company/b2bcmoproject.
Media Contact:Sandra Freeman, Program Director, B2B CMO Project sandra@b2bcmoproject.com
The B2B CMO 100 and The B2B CMO Imperative research report are both available now at: www.b2bcmoproject.com
